Where innovation meets freedom of movement.

In 2019, adidas opened its most digital flagship store in London, welcoming visitors from around the world. The highlight: the 12 × 6 m Digital Floor.

Camera tracking makes the entire Digital Floor interactive, allowing visitors to fully engage in the LDN Sport Experience. Participants can choose between football, basketball, or tennis training. Once a sport is selected, they must complete the corresponding movements. More checkpoints mean a higher ranking in the game. The development of the interaction concept and user interface required a design specifically aimed at full-body interaction. The design reflects adidas’ visual language and was developed through an iterative process in close collaboration with the client.

The LDN Sport Experience offers visitors a completely new and immersive experience. It not only strengthens customer engagement but also allows them to test the shoes under real conditions, helping them make informed purchase decisions.