Artificial Intelligence meets RFID technology.

The Smart Shelf is a prototype consisting of intelligent shelf compartments mounted on an LED wall. Each compartment is equipped with an RFID tag, which, in combination with another RFID tag in the product, forms a unique unit. When a visitor takes a product from the shelf, this change is automatically detected by the system and analyzed by AI. The system not only identifies which product was taken but also tracks how long it was removed. Even swapping products between compartments is detected, interpreted, and processed accordingly.

The use of RFID technology is a core part of the adidas ecosystem and is used for efficient inventory management. The Smart Shelf increases retail efficiency by automating product handling and optimizing shelf space. At the same time, collecting this data provides valuable insights into customer behavior, allowing adidas to develop targeted marketing campaigns and personalized offers.