Join the largest football community on earth.

Nike gives visitors an up-close brand experience. The Community League consists of two large LED screens framed in aluminum, which activate as soon as a visitor enters the area.

Camera tracking captures the player and their movements as they showcase their skills on the Nike Planet. Within the experience, visitors can kick a digital football, create a digital avatar, and record a personalized social media video, in real time, using their own movements The conception of the user experience and interface design was particularly challenging, as no comparable interfaces or interaction concepts existed. Early in the design process, feedback was collected and user tests were conducted to ensure a seamless experience. This iterative approach allowed the experience to be continuously improved based on real user feedback, creating a truly immersive environment.

Nike offers visitors an innovative and interactive brand experience that connects physical and digital spaces. This strengthens customer engagement and positions Nike as a pioneer in interactive, experiential marketing.