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This brand experience combines a large touchscreen with a custom-made game controller that translates visitors’ rotational movements into the digital space. The result is an interactive and immersive in-store experience.

The haptic component enhances gameplay while challenging visitors physically. During development, I tested various optical and mechanical sensors for functionality, reliability, and durability to ensure precise motion detection. The game controller was designed modularly to allow easy integration across different store environments.

This flexibility ensures seamless deployment in multiple locations and guarantees scalability. Nike offers visitors a unique, technology-driven experience that strengthens both brand loyalty and engagement.